What is Japan Eyewear Award?

Japan Eyewear Award is one of the industry's most prestigious recognitions for the best products in design and technology.
We invite domestic and international participants to submit new frames, sunglasses and eyewear-related accessories released on or after July 1, 2025.

Judging will be conducted by the Japan Eyeglass Awards Committee. The Grand Prix and Award-winning products will be announced and honored at the awards ceremony held on the first day of the show.

Winning Products

<Overall Review>

Even under tough economic conditions, the eyewear industry is showing real strength.
This year brought more entries in the Technology Category, including promising designs for caregiving,
and fresh fashion expressions in the Design Category. The future of the industry looks bright.

Mr. Shinichi Sumikawa

 Design Category


EXCEL OPTICAL CORPORATION

Brand / MAXIS

Model / MXU-224

Feature /  The frame has unconnected main rims that are joined by short rims. The two-tone rims and the partially visible lens edges create a beautiful contrast. Despite its appearance, it also fits comfortably on your face, adding to its appeal. 


Review / At first it gives a neutral impression, but the details—like joining two different-colored rims or revealing part of the lens edge—add a strong sense of character. It’s impressive how it balances striking expression with everyday wearability.

SASAKI CELLULOID IND.CO.,LTD

Brand / SASAKI

Model / KAZUMA TYPE 2

Feature / Patented triple-layer lamination with dual-core design, blending strength and flexibility. Crafted for sublime comfort and refined elegance.


Review / The split-temple design feels fresh and elegant, adding both style and flexibility. The grooved front and polished finish show real craftsmanship, yet the piece still feels easy to wear, which makes it all the more impressive.

tonysame japan CO., LTD.

Brand / tonysame:

Model / tonysame: 3DP / TS-10760-002-3DP01

Feature / This is Tony Same's first collection to utilize 3D printing technology. By using 3D printing to create the attachment parts for the sunglasses lenses, the company has succeeded in incorporating the unique design that only 3D printing can offer, without compromising the basic functionality of the glasses


Review / This design combines the unique creativity of 3D printing with the essential qualities of eyewear. It feels fresh and original, and it could even inspire future trends.

NEXUS,INC.

Brand / KIO YAMATO

Model / KP-J35

Feature / The crown-pant frames have a sense of dignity, with the front carved out of 8mm material and the end pieces and temples featuring KIO YAMATO's signature pattern.The titanium metal temples, combined with beta titanium spring parts, make for a soft fit.


Review / The frame is smartly shaped to hide the lens thickness, and the fine detailing adds an elegant, high-end touch.

Technology Category


Hasegawa Bicoh CO., LTD.

Brand / HASEGAWA BICOH

Product / YUMIN

Feature / Hasegawa Bicoh’s first eyeglass frames for adults, developed with the caregivers and those in need of care in mind. The theme is "gentleness." If you've been inconvenienced by your previous eyeglasses, these glasses will surely satisfy you.


Review / This design focuses on the needs of the wearer, with materials and structure that remain safe and comfortable even when worn during sleep. Its understated look, along with easy adjustment and smooth on-and-off use, shows real care for the user and deserves high praise.

Double Black Company Limited

Brand / UNSUIKYO

Product / Scion M2 RS

Feature / Adjustable screw mount fits various faces, enhancing design and durability with samurai-inspired floral motifs. Jōmon Sugi-inspired temples are crafted using 3D modeling, CNC machining, and multi-step pressing.


Review / The frame has an adjustable temple width, making it easy to achieve a comfortable fit even with its solid wood and bold temple design. The family crest motif on the screw housing is a smart touch that turns a functional part into a design feature.

DITA Japan INC.

Brand / DITA-Lancier

Product / LSA-141

Feature / LSA-141 features sculpted fork temples and an evolutionary flex hinge system, engineered for precise fit, exceptional comfort, and lasting stability. Every detail showcases advanced engineering and refined craftsmanship, delivering performance, elegance, and technical innovation in a design built to endure.


Review / Though often overlooked, the most heavily used part of eyewear—the hinge—has been given careful attention here. Its technical strength and well-considered silhouette design were highly praised.

HOPNIC LABORATPRY Co.,Ltd,

Brand / NeoContrast

Product / Hi-Contrast Visible light photochromic

Feature / Clarity that creates calm. By cutting through glare to deliver a stress-free, defined view, our lenses let you relax and enjoy the drive. A new standard in driving vision.


Review / These lenses achieve both high contrast and light-adjusting function at the same time—a remarkable technical feat. They enhance safety while driving and are also highly useful for reading or detailed work.

Entry Detail

Qualification

■ New model(s) to be marketed in Japan or any other country after July 1st, 2025.  
 *Only finished product glasses are accepted.

■ You can register up to 10 products.

Entry Categories

■ Design Category - Several Award-Winning Products(Including 1 Grand Prix Winner)
Products with excellent design, that considers not only the beauty and innovative modeling, but also functionality and comfortableness.

■ Technology Category - Several Award-Winning Products(Including 1 Grand Prix Winner)
Products excelled in technology -- new materials, new structure and advanced manufacturing processes.

■ Kids' Category - Several Award-Winning Products(Including 1 Grand Prix Winner)
Excellent products designed to fit the size and shape of children's faces, with safety and durability in mind. 

■ Accessory Category - Several Award-Winning Products(Including 1 Grand Prix Winner)
Products with excellent design, functionality and innovation that enhance the lives of eyeglass wearers, making the use of eyeglasses more comfortable and convenient
(Eyeglass cases, cleaning cloths, eyeglass chains, etc.)

Entry Fee

FREE for exhibitors(iOFT2025, FaW TOKYO 2025 October), JPY 10,000 / product *excluding 10% tax

How to apply

Please apply via the Entry Form below.
*Exhibitors at iOFT2025 can apply via the Exhibitors Website.

Schedule

2025 August 29 (Fri)      -  Entry Sheet & Product arrival deadline to Japan Eyewear Award Show Management Office
2025 Early September   -  Award winners announced
2025 October 1 (Wed)      -  Award Ceremony (Grand Prix winners to be announced) at Special Gallery inside iOFT 2025

Japan Eyewear Award Committee Members

Mr. Shinichi Sumikawa

Product Designer
Osaka University of Arts professor

After graduated from Chiba University, Faculty of Engineering, he joined Sony Corporation, assigned Design Center and U.S. Design Center, and designed Walkman, Radio, and TV, etc. 

In 1991, established sumikawadesign, the independent design office. His design of table tennis's court table used at 2016 Rio and 2020 Tokyo Olympic game was admired around the world and his designed playground equipment has won iF DESIGN AWARD 2017. His design has won Red Dot Design Award, GOOD DESIGN AWARD, and many other awards as well.

He has been practicing design beyond stereotypes by making full use of the experience of wondering 57 countries around the world as a backpacker. As Engineering-based designer, highly skills of geometry by taking full advantage of 3D CAD and Printer, excellent at curved surface design with ergonomic comfort.  From state-of-the-art equipment to traditional craft, he designs actively and continuously in a wide range of fields.

Ms. Hitomi Sago

Graphic Designer

After graduating from the Faculty of Fine Arts at the Tokyo University of the Arts, she worked in  the advertising creative department at Parco before establishing Hitomi Sago Design Office in 1988.

Although grounded in graphic design, her works cover a wide spectrum ranging from spatial design to product design. Many of her projects involve the revitalization of local industries.

Major awards received include the Silver Award from the New York ADC, the JAGDA New Designer Award, the Japan Package Design Award Special Prize, and the Minister of International Trade and Industry Prize at the All Japan Calendar Competition. She also played the roll of judge of Good Design Award from 2003 to 2013, vice chairman of JAGDA. Visiting professor at Osaka College of Arts.

Mr. Issei Mori

Glassesfitter

While involves working on TV drama, film, CM, and for various celebrities as a specialist of eyewear fitting, also working actively as a photographer in magazines & SNS media field.

Ms. Mirei Ito

Eyewear Journalist

In 2006, she became independent as a free-lance writer, after working for a publishing company. She covers exhibitions or manufacturers both within and outside Japan, and also has interviews with eyewear designers. She submits her writing for eyewear magazines and web media.

Winning Privileges

Various Privileges for the Award Winner!

Winners are entitled to the use of Award-winner logo.

Winners are granted a right to use the Japan Eyewear Award Official Logo.
Utilize them to promote your product widely to the industry and public.

Winners will be awarded at Ceremony at Special Gallery in iOFT.

The ceremony will enthusiastically announce award winners, including Grand Prix winners, with the attendance of the Award Committee members,  Award-winners, press and industry professionals.

Winning products will be displayed at Special Gallery.

Award-Winning Products will be displayed for all 3 days.

Winners are highlighted in iOFT materials.

Company name and product name of the award winner will be listed on the floor map.
In addition, iOFT exhibitors who win the awards will be marked with an winner icon on the official floor plan. It will lead visitors to their booths.

Winners will be introduced in leading Japanese media.

Winners will be introduced in leading Japanese TV shows, magazines, newspapers and websites to promote their products at retail shops.

Examples of media coverage from iOFT2024

Mode Optique Vol.58
[2024,12,16]

JIHOU KOUGAKU SINBUNSHA
[2024,11,15]

THE TOKEIKOUGEI SHIMBUN
[2024,10,20]

Contact Information

The latest information about Japan Eyewear Award will be announced at this official website.
If you have any inquiries please contact:

iOFT Show management Japan Eyewear Award

 E-mail: [email protected]