Exhibiting Request

What is Japan Eyewear Award?

Japan Eyewear Award is one of the industry's most prestigious recognitions for the best products in design and technology.
We invite domestic and international participants to submit new frames, sunglasses and eyewear-related accessories released on or after July 1, 2024.

This year, we introduce new categories for Kids and Accessories.
Judging will be conducted by the Japan Eyeglass Awards Committee. The Grand Prix and Award-winning products will be announced and honored at the awards ceremony held on the first day of the show.

Entry Detail
Japan Eyewear Award Committee Members
Winning Privileges
Last Year's Winning Products

All the award winning items can be viewed in the iOFT Award Gallery.

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*For 2024 October show/ Registration required to attend the show. 

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* Manager or above

<Overall Review>

As we celebrate the 28th Japan Eyewear Awards, each year brings a new trend, reminding us of the charm of eyewear. The trends in eyewear can be seen as a reflection of society itself. While the golbal genderless trend remains prominent this year the self-expression through fashion has become even more refined, with an increase in high-quality designs that allow individuals to express their inner selves more easily. This year, I particularly felt the strong presence of the stories embedded in the eyewear and the efforts put into their development and technology.

Mr. Shinichi Sumikawa

 Design Category

Double Black Company Limited
Booth No. A3-24

  • Brand / UNSUIKYO
  • Product / M.SNOWFLAKE_GD
  • Feature / The M. Snowflake glasses feature a front rim designed with embedded stones in bio-acetate, evoking flowing water and waves. The temples showcase natural stones that reflect nature's cycles, embodying vitality, excitement, and warmth, with contours shaped by time.
  • Review / This is an exceptional piece that beautifully translates the design concept into eyewear. The expression goes beyond the mere focus on materials and can also be perceived as art, while the balanced design makes it easy to integrate it as eyewear into the overall fashion,  which was also a key point of evaluation.

Scents  Inc. 
Booth No. A1-32

  • Brand / SPACE TRIBE
  • Product / ST012 C3
  • Feature / Think outside of the box "Retro" and "futuristic" are exquisitely fused into one eyewear with a "mechanical" formative beauty. The distinctive coloring of black and contrasting colors is a characteristic feature of this collection.
  • Review / Despite its classic and unpretentious shape, it exudes a stylish presence. The design, which includes a striking colour combination of titanium and acetate and a split hinge that excels in design and functionality, has been highly praised for its lightweight comfort.

ATTRACT CO., INC.
Booth No. A4-39

  • Brand / ATTRACT
  • Product / ALP 2004 CLA
  • Feature / "High-quality, sophisticated structural beauty." This new design was born from that theme. The structure, which is made up of several parts made of high-quality titanium, is beautifully incorporated into the clear acetate. This model offers an amazing level of comfort and a sophisticated, mature look.
  • Review / The combination of the transparency of the clear acetate and the inlaid titanium exudes a refined sparkle. The titanium on the bridge, which stands out against the frame and blends in with the skin tone, was also highly praised.

Sasaki Celluloid Ind. CO., LTD.
Booth No. A5-16

  • Brand / SASAKI
  • Product / SUEKICHI Type2
  • Feature / SASAKI, the flagship brand of Sasaki Celluloid, presents the upgraded SUEKICHI Type2, nominated for the SILMO d'Or last year. It intersects curved and flat, matte and glossy light to express shadows. The streamlined design enhances the wearer's expression, showcasing the artisans' craftsmanship and dedication.
  • Review / The design of the surface of the frame is innovative, with a wavy, shaved surface. Despite the bold expressive technique, the contrast between shiny and matt textures and the beautifully wavy edges show a delicate polishing technique, and both the design and the technique have been highly acclaimed.

DITA Japan INC.
Booth No. A3-36

  • Brand / DITA
  • Product / DETRON
  • Feature / A SOPHISTICATED RECTANGULAR ACETATE FRAME THAT SHOWCASES THE DISTINCTIVE HAKATRON TEMPLE – AN ACETATE TEMPLE BOASTING A DUAL TITANIUM TEMPLE PLATE ADORNED WITH METICULOUSLY PRESSED LINE DETAILING AND CONTRASTING FINISHES.
  • Review / The three-dimensional television cut of the rim and the multi-layered design of the temples showcase intricate details that make the most of Japanese craftsmanship. At the same time, the overall design maintains a stylish balance that is truly outstanding.

Technology Category

SUNREEVE CO., LTD.
Booth No. A1-48

  • Brand / Chainon
  • Product / CHA-103 col.3
  • Feature / The flexible temple design, achieved by intertwining seven 0.65mm beta titanium wires in an X configuration, results in a snug fit that provides moderate head support. The wire construction is refined into an elegant design, a style that is a perfect combination of function and fashion.
  • Review / By incorporating an elastic wire into the temple, the lens holds firmly in all directions - up, down, left and right - creating a remarkable fit that feels as if it is gently snug against the face. This technology holds great promise for future developments.

HUG OZAWA CO., LTD.
Booth No. A6-47

  • Brand / FLIPON
  • Product / FO-1004
  • Feature / Screw-less flip-up eyewear with a special patented structure. The hinge part is designed to have minimum thickness with no gap between frame and front part. This is a product that focuses on a comfortable appearance so that people can wear it easily. FLIPON will be attractive to all generations.
  • Review / Flip-up frames are making a comeback. In contrast to the old-fashioned look of the past, this product gives a completely modern impression when flipped up. You can feel the meticulous effort in various details, such as a design that prevents the hinge area from becoming thicker.

Wicue Optronics Japan Co., Ltd.
Booth No. A4-40

  • Brand / Chamelo
  • Product / Music shield
  • Feature / Adjust the tint of the lenses in 0.1 seconds・Simply slide your finger on the frame to change the tint・Listen to music with discreet open-ear audio・Call your best friend or summon Siri・Sweatproof and workout-proof
  • Review / These sports sunglasses allow you to instantly adjust the light by running your finger along the frame. They also allow you to talk on the phone without covering your ears and listen to music, bringing a futuristic concept to life. The styling is also simple and clever.

Kids Category

Tail Hook CO., LTD.
Booth No. A1-24

  • Brand / omodok
  • Product / little-105M col.ABL
  • Feature / A calm aqua blue. Recommended for children who want to enjoy a mature and stylish look. The hinge features a patented special part (RLH). Made of β-titanium, it is flexible and the temples can expand to fit the face. Parts can also be replaced.
  • Review / The flexible fit provided by the ring loop hinge is comfortable, and the hinge parts can be replaced in case of damage offers peace of mind. Its simple and stylish design, along with being easy for children to incorporate into their daily lives was also a point of evaluation.

Accessory Category

Hasegawa Bicoh CO., LTD.
Booth No. A3-1

  • Brand / HASEGAWA BICOH
  • Product / MEGALOCK Balance
  • Feature / A weight has been added to the conventional "MEGALOCK". When attached to the tip of the temple, the center of gravity of the glasses moves backward, reducing the burden on the nose by about 20%. When attached behind the ear, it has the function of "locking the glasses".
  • Review / The fact that the product, which was already highly regarded as an aid to comfortable spectacle use, has been further developed is very significant from the user'suser's perspective and truly deserving of the award.

Entry Detail

Qualification

■ New model(s) to be marketed in Japan or any other country after July 1st, 2024.  
　*Only finished product glasses are accepted.

■ You can register up to 10 products.

Entry Categories

■ Design Category - 5 Award-winning products (including 1 Grand Prix)
Products with excellent design, that considers not only the beauty and innovative modeling, but also functionality and comfortableness.

■ Technology Category - 5 Award-winning products (including 1 Grand Prix)
Products excelled in technology -- new materials, new structure and advanced manufacturing processes.

■ Kids' Category (Grand Prix: 1 product)
Excellent products designed to fit the size and shape of children's faces, with safety and durability in mind. 

■ Accessory Category  (Grand Prix: 1 product)
Products with excellent design, functionality and innovation that enhance the lives of eyeglass wearers, making the use of eyeglasses more comfortable and convenient
(Eyeglass cases, cleaning cloths, eyeglass chains, etc.)

Entry Fee

FREE for exhibitors（iOFT2024, FaW TOKYO 2024 October）, JPY 10,000 / product *excluding 10% tax

How to apply

Please apply via the Entry Form below.
*Exhibitors at iOFT2024 can apply via the Exhibitors Website.

Schedule

2024 Sep.2(Mon)　-  Entry Sheet & Product arrival deadline to Japan Eyewear Award Show Management Office
Mid-September　  -  Award winners announced
Oct. 15 (Tue)　       -  Award Ceremony (Grand Prix winners to be announced) at Special Gallery inside iOFT 2024

We have closed accepting entries for "28th Japan Eyewear Award 2025".

Japan Eyewear Award Committee Members

Mr. Shinichi Sumikawa

Product Designer
Osaka University of Arts professor

After graduated from Chiba University, Faculty of Engineering, he joined Sony Corporation, assigned Design Center and U.S. Design Center, and designed Walkman, Radio, and TV, etc. 

In 1991, established sumikawadesign, the independent design office. His design of table tennis's court table used at 2016 Rio and 2020 Tokyo Olympic game was admired around the world and his designed playground equipment has won iF DESIGN AWARD 2017. His design has won Red Dot Design Award, GOOD DESIGN AWARD, and many other awards as well.

He has been practicing design beyond stereotypes by making full use of the experience of wondering 57 countries around the world as a backpacker. As Engineering-based designer, highly skills of geometry by taking full advantage of 3D CAD and Printer, excellent at curved surface design with ergonomic comfort.  From state-of-the-art equipment to traditional craft, he designs actively and continuously in a wide range of fields.

Ms. Hitomi Sago

Graphic Designer

After graduating from the Faculty of Fine Arts at the Tokyo University of the Arts, she worked in  the advertising creative department at Parco before establishing Hitomi Sago Design Office in 1988.

Although grounded in graphic design, her works cover a wide spectrum ranging from spatial design to product design. Many of her projects involve the revitalization of local industries.

Major awards received include the Silver Award from the New York ADC, the JAGDA New Designer Award, the Japan Package Design Award Special Prize, and the Minister of International Trade and Industry Prize at the All Japan Calendar Competition. She also played the roll of judge of Good Design Award from 2003 to 2013, vice chairman of JAGDA. Visiting professor at Osaka College of Arts.

Mr. Issei Mori

Glassesfitter

While involves working on TV drama, film, CM, and for various celebrities as a specialist of eyewear fitting, also working actively as a photographer in magazines & SNS media field.

Ms. Mirei Ito

Eyewear Journalist

In 2006, she became independent as a free-lance writer, after working for a publishing company. She covers exhibitions or manufacturers both within and outside Japan, and also has interviews with eyewear designers. She submits her writing for eyewear magazines and web media.

We have closed accepting entries for "28th Japan Eyewear Award 2025".

Winning Privileges

Various Privileges for the Award Winner!

Winners are entitled to the use of Award-winner logo.

Winners are granted a right to use the Japan Eyewear Award Official Logo.
Utilize them to promote your product widely to the industry and public.

Winners will be awarded at Ceremony at Special Gallery in iOFT.

The ceremony will enthusiastically announce award winners, including Grand Prix winners, with the attendance of the Award Committee members,  Award-winners, press and industry professionals.

Winning products will be displayed at Special Gallery.

Award-Winning Products will be displayed for all 3 days.

Winners are highlighted in iOFT materials.

Company name and product name of the award winner will be listed on the floor map.
In addition, iOFT exhibitors who win the awards will be marked with an winner icon on the official floor plan. It will lead visitors to their booths.

Winners will be introduced in leading Japanese media.

Winners will be introduced in leading Japanese TV shows, magazines, newspapers and websites to promote their products at retail shops.

Examples of ｍedia coverage from iOFT2023

MODE OPTIQUE vol.56
[2023,12,18]

THE TOKEIKOUGEI SHIMBUN
[2023,10,20]

THE GANKYO SHIMBUN
[2023,11,1]

We have closed accepting entries for "28th Japan Eyewear Award 2025".

Contact Information

The latest information about Japan Eyewear Award will be announced at this official website.
If you have any inquiries please contact:

iOFT Show management Japan Eyewear Award

 E-mail： [email protected]